BRIEFING
“Um torneio inesquecível” (PT)| “An unforgettable tournament” (EN) launched on February 2024 bring themes like sports, team spirit, food habits, body reactions and curiosities about nutrition to the little ones in preschool and elementary school.⚽️❤️🏐🚲.
The Education program is carried out by Continente (the main supermarket chain in Portugal). After “Concurso do Mar” (PT)| “The Sea Contest” (EN) in 2023 🐠🦐🐟, this is the third book released under the new visual identity of EMC, and Bavaroise was invited, happily once again, to illustrate the story of the new theme.
The Education program is carried out by Continente (the main supermarket chain in Portugal). After “Concurso do Mar” (PT)| “The Sea Contest” (EN) in 2023 🐠🦐🐟, this is the third book released under the new visual identity of EMC, and Bavaroise was invited, happily once again, to illustrate the story of the new theme.
SYNOPSIS
"Kiko and his classmates are pumped for the Grand Sports Tournament, a competition packed with fun but challenging events. Wanting to win, Kiko asks his parents for help creating a healthy meal plan to fuel his body. Join Kiko and his friends as they learn about nutrition and train for the tournament. (...)"
IDEA
The first two books explore fish life and the vegetable world. The third book takes a turn, delving into the life of Kiko, the human character who appeared as a child in the last two books.
To prepare for each scene, we highlighted the most interesting elements and sketched the characters for client discussion. We collaborated closely with the client, suggesting illustrating the characters with distinct personalities and color diversity.
The main challenge was figuring out how to illustrate proteins, fibers, calcium, and vitamins inside Kiko's body while maintaining the consistent "emoji look" of all the illustrations - big eyes, simple shapes, and a colorful palette. Here, the client's vision played a key role. Through discussions, we came up with creative ways to show the food benefits within this framework. For example, Vitamin A could be depicted cleaning the kid's eyes, or protein could be personified as a tiny personal trainer for the muscles, as the client envisioned.
Client: Escola Missão Continente | SONAE
Author: Faz MOSSA
Design & Illustration: Maria Carlos Cardeiro | @Bavaroise Design
Projected commission: Faz MOSSA
Author: Faz MOSSA
Design & Illustration: Maria Carlos Cardeiro | @Bavaroise Design
Projected commission: Faz MOSSA
February 2024
Illustrations Copyright reserved to Bavaroise
Sector: Children Book | Education
Services: Illustration
