BRIEFING
In December 2019, Microsoft Portugal wanted to promote a day full of Christmas activities for the children of its employees.
IDEA
Santa Little Helpers was the concept for this action - series of handicrafts and entertainment workshops, from the elaboration of the "Letter to Santa Claus" to an "Enigma game".
To bring this concept to life, we created a world of characters illustrated with the Microsoft color palette, escaping the clichés of red and gold tones of the season. The result was a flat, modern and digital identity and aesthetic that was very well received.
To bring this concept to life, we created a world of characters illustrated with the Microsoft color palette, escaping the clichés of red and gold tones of the season. The result was a flat, modern and digital identity and aesthetic that was very well received.
CREDITS
Client: Microsoft Portugal
Creative Director: Anne Chauvin & João Pina
Designer & Illustrator: Maria Carlos Cardeiro
Strategy: André Mateus
Motion: André Almeida, Maria Carlos Cardeiro e Madalena Bogarim
Project Manager: Inês Menezes
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